ABOUT

01

Origin

Gustavarian began in London in 2024 — a small studio making the pieces its founders could not find anywhere else. Shell suits with contrast piping. Mesh jerseys cut oversized. Socks worth owning.

02

Method

Everything is produced in limited runs. When a colourway sells out it is usually gone, because we would rather make the next thing than repeat the last one.

03

Material

Heavyweight cottons, ripstop shells, ribbed knits. We specify fabric before we specify graphics — the piece has to work with the logo removed.

04

Where

Designed in London. Shot on location across the city and Birmingham. Shipped worldwide from the UK.